INDIANAPOLIS, IN – One of the hottest new hip-hop artists to come out of the Midwest is Indianapolis native Devi Franco. After only a few months of work under his belt and the release of a new single called “Demanding,” he’s already catching the attention of big names like Antonio Reid Jr. and Aaron Reid, and collaborating with artists such as Wiz Khalifa.
The single is the first of many to come, and will be featured on a mixtape set to be released sometime in the first half of the year. It’s a song that he describes as more of a club track with a unique sound.
“It has a really positive and energetic vibe,” he said. “The bass gets you kind of hyped. How I work with music in general is that I’ll have beats sent over to me and I’ll go through them. If my mind connects with it, I’ll immediately go with it and get a picture in my head, and this was one of those that I just went with and it came out quick.”
Franco said he’s not an artist who follows trends, but instead chooses to break the mold and showcase a sound that is uniquely his. It comes from an intentional mentality to do whatever he feels and to avoid listening to popular hits of today on the radio so as to avoid the trap of accidentally recreating a sound.
“He’s not influenced by artists out there right now,” said his manager. “He’s himself. He believes in his own creativity. He sees things the way he sees them and wants to share that with the world. It’s almost as if he goes into the studio and sees things on a spiritual level. He really has a complex mind.”
That unique, stand-out sound has been catching the attention of fans all over Indianapolis, and a growing number of people across the country are also starting to pay attention. He’s already booked a two-concert deal in Indianapolis and Chicago, and is the only artist from Indianapolis who is on the Live Nations booking list. He’s also been featured on Fox 59, had meetings with Antonio Reid Jr. and Aaron Reid, and is currently in the studio working on a collaboration with Wiz Khalifa for a track that will be released before the summer.
That’s quite a feat for an artist who said his music career really only started as a hobby.
“I played around with music when I had time, but I didn’t start taking it seriously until 2010 when one of the writers for Blame It on the Alcohol heard one of my songs and put me under his wing and began to guide me and critique my sound on a higher level,” Franco said. “I did some ghostwriting for him. Eventually I found my way to Denver because of my love for EDM, and that city has a thriving EDM movement. Really, EDM is my first love. If I had to pick a genre, I’d probably pick that over pure hip-hop. I was messing with that sound back in 2010 before it became really popular.”
Fans who want to sample Devi Franco’s music can do so by checking out his Soundcloud page, or watching the music video for “Demanding” on YouTube. Fans can also follow him on Facebook and Instagram, or @theedevenj on Twitter, to find out more about upcoming music releases or live performances.